Laundromat Buyer's Glossary

    Plain-English definitions of the terms, acronyms, and jargon you'll run into when buying a laundromat — the numbers, the lease, the equipment, and the deal itself. If a word in your analysis ever looks unfamiliar, it's probably explained here.

    Term Definitions

    Money & Value

    SDE
    Seller's Discretionary Earnings
    The total yearly benefit the business produces for one owner-operator, before financing and personal costs. It starts with the business's profit and "adds back" the current owner's personal and financing expenses (their loan, their car, etc.) because a new owner won't have those exact costs. SDE is the number most small businesses are valued on. It is not take-home pay and not net profit — it's earning power for a single owner who runs the place.
    Owner earning power
    A plain-English name for SDE — what the business earns for one owner who runs it themselves, before their loan payments and personal costs.
    Add-backs
    Expenses on the seller's books that a new owner won't actually pay, so they get "added back" to profit when calculating SDE. Typical add-backs: loan interest, depreciation, the owner's personal vehicle or health insurance run through the business, and clear one-time costs. Staff wages are never added back — a new owner still has to pay them.
    Normalized SDE
    SDE after cleaning up the books to reflect normal, ongoing operations — removing one-time items and correcting anything unusual — so the earnings figure represents a typical year.
    Net Operating Income
    NOI
    Revenue minus all the operating expenses of running the business. NOI is profit before add-backs and before the owner's personal/financing items are adjusted.
    Net profit / net income
    What's left after every expense, including loan payments and taxes. Lower than SDE, because SDE adds back financing and owner-personal costs.
    Revenue / gross sales
    All the money the business takes in before any expenses — wash income, dry income, wash-dry-fold, vending, etc.
    EBITDA
    "Earnings Before Interest, Taxes, Depreciation, and Amortization." A profit measure used more for larger businesses. For owner-operated laundromats, SDE is the more common and relevant number.
    Multiple
    SDE multiple / earnings multiple
    The number you multiply yearly earnings (SDE) by to estimate what a business is worth. Laundromats typically sell for somewhere around 3 to 5 times SDE. Where a specific deal lands in that range depends on its risk and quality: a long lease, modern equipment, verified books, and a strong location push the multiple higher; a short lease, aging equipment, unverified revenue, or a weak location pull it lower. Example: a laundromat with $100,000 in SDE might be worth roughly $300,000–$500,000 depending on these factors.
    Fair value / fair market value
    An estimate of what the business is reasonably worth as a running operation — typically SDE × an appropriate multiple. Compared against the asking price to judge whether a deal is priced well.
    Going-concern value
    What the business is worth as a living, money-making operation that will keep running. This depends heavily on the lease — if the lease is short and can't be extended, future earnings can't be relied on, and going-concern value can collapse.
    Liquidation value / asset value
    What you'd get just for the physical stuff (machines, equipment) if you sold it off, separate from the business as an operation. Relevant when a short lease undercuts the going-concern value — the machines still have worth even if the business doesn't.
    Goodwill
    The part of a business's value beyond its physical assets — its customer base, reputation, location, and track record. Part of what you pay for in a healthy going concern.
    Replacement reserve
    CapEx reserve
    Money set aside each year to replace machines and equipment as they wear out. A realistic analysis subtracts a reserve, because washers and dryers don't last forever.
    Depreciation
    A "paper" expense for equipment losing value over time. It's not actual cash leaving the business, so it's added back when calculating SDE.
    Amortization
    The gradual paying-down of a loan over time, or the accounting spread of a cost over years. The loan-payment portion is added back in SDE.
    Owner's draw / owner living draw
    The cash an owner takes out of the business to live on. In loan calculations it's treated as money the owner needs personally — separate from staff wages and not an add-back.
    Working capital
    The cash needed to run day-to-day operations (supplies, change for machines, covering bills) before revenue comes in.

    Returns & Financing

    DSCR
    Debt Service Coverage Ratio
    Whether the business's earnings cover its loan payments — and by how much. A DSCR of 1.25 means earnings are 25% more than the loan costs. Lenders typically want at least 1.25 to feel comfortable the loan can be repaid.
    Debt service
    The total yearly loan payments (principal + interest).
    Cap rate
    capitalization rate
    Yearly income divided by purchase price, as a percentage — a quick measure of return. Used more in real estate and storage than in laundromat-business valuation, but you may see it.
    Cash-on-cash return
    The yearly cash profit divided by the actual cash you put in (your down payment and costs) — how hard your invested cash is working, expressed as a percentage.
    ROI
    Return on Investment
    The overall gain on what you invested, as a percentage.
    SBA loan / SBA 7(a)
    A loan partly guaranteed by the U.S. Small Business Administration. The 7(a) program is commonly used to buy small businesses like laundromats, often with a lower down payment than a conventional loan.
    Seller's note / seller financing
    When the seller lets you pay part of the price over time instead of all upfront — effectively the seller acting as a lender for a portion of the deal.
    Down payment
    The cash you pay upfront, with the rest financed by a loan and/or seller note.
    LTV
    Loan-to-Value
    The loan amount as a percentage of the purchase price. A lower LTV means a bigger down payment and less borrowed.
    Personal guarantee
    A promise to repay a business loan with your personal assets if the business can't. Common on small-business and SBA loans.
    Collateral
    Assets pledged to secure a loan, which the lender can claim if the loan isn't repaid.
    Promissory note
    A legal document in which the buyer promises to repay a loan (including a seller note) according to set terms of amount, interest, and schedule.
    Balloon payment / balloon structure
    A financing structure with lower payments for the first few years, followed by one large lump-sum payment due at the end. Can ease early cash flow but carries the risk of needing to refinance or find cash for the balloon.
    Earnout
    A deal structure where part of the purchase price is paid only if the business hits agreed performance targets after closing. Protects the buyer if the seller's numbers were overstated.
    Standby seller note
    A seller note placed on hold (no payments for a set period) to help the buyer satisfy SBA down-payment requirements. A common way to lower the cash needed at closing.

    The Lease & Real Estate

    Base rent
    The core monthly or yearly rent, before any added costs like taxes or maintenance.
    Gross lease
    full-service lease
    A lease where the landlord covers property taxes, building insurance, and structural/exterior maintenance. Your rent is essentially all-in — fewer surprise costs.
    Net lease
    A lease where the tenant pays some property costs on top of base rent.
    NNN / Triple-net lease
    A lease where the tenant (you) pays property taxes, building insurance, and common-area maintenance (CAM) on top of base rent. Your true occupancy cost is higher than the base rent alone — always factor in the pass-throughs.
    Modified gross lease
    A middle-ground lease where some costs are shared between landlord and tenant.
    CAM
    Common Area Maintenance
    Shared-area upkeep costs (parking lot, walkways, shared lighting) that an NNN tenant pays on top of base rent.
    Pass-throughs
    Costs the landlord "passes through" to the tenant in an NNN lease — property taxes, building insurance, CAM. If these aren't disclosed, your real occupancy cost is unknown.
    Occupancy cost
    The total yearly cost to occupy the space — base rent plus any pass-throughs (taxes, insurance, CAM). The number that actually matters, not just base rent.
    Escalation / escalator
    rent escalation
    A built-in yearly rent increase, often a fixed percentage (e.g. 3% per year). Affects your costs over the life of the lease.
    Lease term
    How long the lease lasts.
    Renewal option
    option to renew
    A right to extend the lease for an additional period (e.g. "two 5-year options"). Options count toward total lease security — a 10-year term plus two 5-year options is 20 years of potential control.
    Lease assignment
    Transferring the existing lease from the seller to you when you buy the business. The landlord usually must approve it.
    Estoppel certificate
    A signed statement from the landlord confirming the lease terms, rent, and that the lease is in good standing — protects a buyer from surprises.
    ROFR
    Right of First Refusal
    A right to match an offer before the landlord sells the property or leases to someone else.
    Percentage rent
    Rent that includes a share of the business's sales, on top of (or instead of) base rent. Less common for laundromats but worth knowing.
    Tenant improvements
    TI
    Build-out or upgrades to the space, and who pays for them.
    Holdover
    Staying in the space after the lease expires, usually at a higher "holdover" rent — a risk if the lease isn't renewed in time.
    Subordination
    A lease clause about how the lease ranks relative to the landlord's mortgage — affects what happens to your lease if the landlord's property is foreclosed.

    Running the Store (Operations)

    TPD
    Turns Per Day
    How many times each washer runs per day — a measure of how busy the store is. Higher TPD means more usage and more revenue per machine. Roughly: 3–4 is okay, 4+ is strong, 5+ is elite. Often estimated from water usage when machine-cycle data isn't available.
    Vend price
    The price charged per machine cycle (e.g. $4.00 per wash). Below-market vend prices can signal room to raise revenue.
    WDF
    Wash-Dry-Fold
    A service where customers drop off laundry and staff wash, dry, and fold it, usually priced per pound. Also called drop-off service. A higher-margin add-on to self-service.
    Pickup & delivery
    Laundry service where the store collects and returns laundry — an extension of wash-dry-fold.
    Self-service / coin laundry / coin-op
    The classic model where customers operate the machines themselves and pay per use (by coin, card, or app).
    Attended / unattended / semi-attended
    Attended means staff are present during hours. Unattended means no staff — customers self-serve (lower labor cost). Semi-attended means staff part of the time. The model affects labor costs and how the labor benchmark is read.
    Bill changer
    A machine that converts bills into coins for the washers and dryers.
    Card system / hybrid
    Payment by reloadable card or app instead of (or alongside) coins. "Hybrid" stores take both.
    POS
    Point of Sale
    The system that handles payments and tracks sales, especially for wash-dry-fold and retail items.
    Useful life
    How long equipment is expected to last (often ~12–15 years for commercial laundry machines). Equipment near the end of its useful life means upcoming replacement costs.
    Top-load vs. front-load washer
    Top-load machines load from the top, use more water, and are usually older/cheaper. Front-load machines use less water, are more efficient, and are common in modern stores.
    Stack dryer
    Two dryers stacked in one unit to save floor space — standard in most laundromats.
    High-capacity / large-load
    Bigger machines (e.g. 60–80 lb) for bulky items and wash-dry-fold volume.
    Equipment mix
    The combination of machine types and sizes — affects capacity, efficiency, and what kinds of customers the store serves.
    Water-based revenue check
    water triangulation
    A cross-check of the seller's claimed sales against the store's water usage. Because each wash uses a known amount of water, the water bill implies roughly how many washes happened — and therefore roughly how much revenue. A big gap between claimed sales and what the water supports can mean the sales figures are overstated. One of the strongest ways to verify a seller's numbers.

    The Deal & Due Diligence

    Due diligence
    The investigation phase before closing — verifying the financials, lease, equipment, legal standing, and operations to confirm the deal is what the seller claims. The most important verification step is checking the seller's actual tax returns (Schedule C or business return) against their claimed revenue and expenses — it's the single best way to confirm the business really earns what they say.
    LOI
    Letter of Intent
    A non-binding document outlining the proposed deal terms (price, structure, timeline) before a formal purchase agreement. Signals serious intent and frames negotiations.
    NDA
    Non-Disclosure Agreement
    An agreement to keep the seller's confidential information private — often required before a seller shares detailed financials.
    Asset purchase vs. entity purchase
    In an asset purchase, you buy the business's assets (equipment, lease, goodwill) but not the legal entity — usually safer for the buyer because you don't inherit the seller's liabilities. In an entity (stock) purchase, you buy the company itself, including its history and obligations.
    Purchase agreement
    APA
    The binding contract that sets the final terms of the sale (an "Asset Purchase Agreement" in an asset deal).
    Reps and warranties
    The seller's formal promises about the business (that the financials are accurate, there are no hidden lawsuits, etc.). If they turn out false, the buyer may have recourse.
    Contingency
    A condition that must be met for the deal to close (e.g. "contingent on financing" or "contingent on lease assignment").
    Earnest money / deposit
    A good-faith deposit the buyer puts down to show commitment, usually held in escrow.
    Escrow
    A neutral third party that holds money and documents until all conditions are met, then completes the transfer at closing.
    Closing
    The final step where ownership transfers, money changes hands, and the deal is done.
    Bill of sale
    The document that legally transfers ownership of the business assets to the buyer at closing.
    Non-compete
    non-competition agreement
    A clause preventing the seller from opening a competing laundromat nearby for a set period — protects the value you're buying.
    Transition / training period
    A time after closing when the seller helps the new owner learn the operation.
    Bulk sale / bulk-sale notification
    A legal notice required in some states when a business sells most of its assets, meant to protect creditors. Affects how a sale must be handled.
    Inventory
    The supplies and goods on hand (detergent, vending stock) that may transfer with the sale.

    How WashWise Reads Your Deal

    Early estimate
    A first-pass valuation built from just the listing — asking price, claimed revenue, rent, machine counts. Ranges are wide on purpose. Upload the water bill, the P&L, the lease, and the machine list and the estimate tightens.
    Verified revenue
    Revenue that's been corroborated by something independent of the seller's claim: water usage that matches (each wash uses a known amount of water), card-processor statements, or filed tax returns. Verified revenue is what supports a full-strength valuation — anything else is still an estimate.
    CapEx
    capital expenditure
    Money spent on big-ticket items — washers, dryers, boilers, water heaters — that wear out over years, not weeks. Not a normal monthly cost, but real money you'll spend eventually. A responsible analysis subtracts a small yearly set-aside for it.
    Deferred capex
    The cost of replacing washers, dryers, or other major equipment that the current owner has put off. It's real money the next owner will have to spend, so we subtract it from a fair price whenever machines are at or near the end of their useful life (washers ~13 years, dryers ~18 years).
    Effective lease years
    The years of lease remaining plus any renewal options a reasonable buyer can count on. This — not the raw stated term — is what supports business value. A store with 2 years left and no options is worth much less than one with 10 years secured.
    Walk-away price
    The highest price at which the deal still makes sense for you — pay more and the numbers stop working. Not a bluff; if the seller won't come down to at or below this price, walking is the right move.
    Fair price
    The middle of the range where the deal is priced reasonably given the earnings, the lease, and the equipment condition. This is the price a well-informed buyer and seller would both accept.
    Target price
    The price the analysis suggests you offer first — inside the fair-price range, on the lower end, to leave room to negotiate up if needed.
    Prove-It
    A back-solved check: given the asking price, this is what the business would need to earn (SDE) to be worth that price at typical laundromat multiples. If the numbers today don't reach that level, the difference is what you're negotiating over.
    Data quality
    A plain-language line describing how solid the analysis's inputs are — from 'based on limited info' (just the listing) to 'verified against utility or card data' (independent corroboration). Higher data quality means a tighter, more defensible estimate.

    This glossary is for general education only and is not financial, legal, or tax advice. Definitions are simplified to be useful to first-time buyers; consult a qualified accountant, attorney, and lender for advice on your specific deal.